Developing Site Requirements
The first part of redesigning our site required that we think through what it would encompass and defining the requirements. We looked at a few things including:
- Defining what we do well as a church.
- Defining who we are.
“ We are a grace-oriented, Bible church that seeks to lead people into a growing relationship with Jesus Christ” - Narrowing down our target audience / who we serve. (warning this is very generalized for the sake of simplicity”.
”We serve middle-aged families. The husband works at Rockwell and the wife is a stay-at-home mom with three children. They shop at Kohl’s, Target, and Hy-Vee. They live in Hiawatha or Cedar Rapids and their children are in the Linn-Mar or Cedar Rapids school district.:
- Defining where we want to go. What’s the win?
”We want to have a web site that is accurate, up-to-date and is able to scale to serve the needs of our growing church family. It needs to accommodate the needs of multiple worship venues, our capital campaign and our building/relocation project. We want all event sign-up and payments to be done online.”
We then defined what the objectives would be for our team. These needed to be defined very clearly to enable us to stay on target.
i) We want to position ourselves for relocation and growth
ii) We want to provide self-service features that connect people to ministry and groups
iii) We want to provide accurate, up-to-date information that is easy to locate
iv) We want to minimize site maintenance
v) We want to reduce the clutter in order to maximize our impact – less is more
vi) We want our web site to be an extension of our brand/ministry
vii) We want the web site to be the primary place of communication and promotion
viii) We want the user of our web site to be in control of their online interaction/experience with the ability to push content to those who request it
We then looked at what was currently working for us on our current site. This included things like:
- Streaming Media
- Iconic home page promotions
- Calendar
- Unique design
We then defined what was not working on our current website, our current hurdles that were keeping us from completing the project – and how we would over come them – as well as our current assets we have to make the project a reality.
Up next: Creating a content map.